A Journey Through Slots, Dice, and Unexpected Twists
BetMGM Casino has taken celebrity partnerships to new heights with their latest advertising campaign featuring Vanessa Hudgens. The 30-second video titled 'Library of Games' showcases the actress exploring a magical casino world that springs to life through the BetMGM app.
Hollywood Star Power Meets Casino Entertainment
The newly released advertisement, which premiered yesterday, follows Hudgens as she navigates through a library where each room transforms into a different casino game theme. Produced by creative agency 72and Sunny, the video brings BetMGM's extensive game collection to life in a visually captivating way.
Matt Prevost, BetMGM's Chief Revenue Officer, emphasized the significance of this collaboration: "Vanessa Hudgens is a superstar who brings BetMGM to life not only as an igaming or sports betting company, but as an entertainment experience. This is an incredible collaboration that will keep audiences old and new engaged."
Award-Winning Direction Behind the Scenes
The campaign's creative vision was brought to reality by Calmatic, a Grammy award-winning director known for his work with music artists like Anderson .Paak and Tyler the Creator. Calmatic also directed the music video for the chart-topping hit 'Old Town Road' by Lil Nas X and Billy Ray Cyrus.
Geno Burmester, Creative Director at 72andSunny, explained the campaign's strategy: "The igaming space is more crowded than ever. None of the competitors have the impressive library of games that BetMGM Casino offers. We wanted to bring that product truth to life in a spectacular way only this brand could."
Featured Games Take Center Stage
The advertisement highlights several popular BetMGM Casino offerings, including slot titles like Bellagio Fountains of Fortune, MGM Riches Sapphire, and BetMGM Gold Link & Win. The journey concludes with Hudgens participating in a dice game, showcasing the platform's diverse gaming options.
This strategic game selection reflects BetMGM's partnership with top software providers including Evolution Gaming, NetEnt, IGT, and Playtech, among others. The operator's extensive game library is one of its key competitive advantages in the crowded US online casino market.
Generous Welcome Offers for New Players
New players interested in experiencing BetMGM's extensive game collection can take advantage of the casino's current welcome package. The offer includes a $25 FREEPLAY bonus with no deposit required, plus a 100% deposit match up to $1,000 for first-time depositors.
BetMGM supports various payment methods including PayPal, Visa, MasterCard, American Express, Skrill, PayNearMe, and check by mail, making it convenient for players to fund their accounts in USD.
Celebrity Marketing Strategy Continues
This new campaign with Hudgens follows BetMGM's established pattern of leveraging celebrity partnerships. The operator recently utilized comedian Chris Rock to launch its UK-facing brand, demonstrating a consistent marketing approach across different markets.
For players seeking assistance, BetMGM offers customer support via email at support.nj@betmgm.com, ensuring help is readily available for any questions or concerns about the platform's extensive gaming options.
The 'Library of Games' campaign effectively highlights what sets BetMGM apart in the competitive online casino landscape – a vast selection of games brought to life through engaging celebrity partnerships and creative storytelling.